The hottest trend right now is NFTs. Whether it's artists trying to sell their artwork or athletes selling highlights, everyone wants in on the action.
Croatian tennis player Oleksandra Oliynykova sold exclusive rights to her arm on the NFT marketplace, OpenSea. Oliynykova sold parts of her right arm for more than $5,000.
"But while her peers are selling digital collectibles, the 20-year-old has literal skin in the game. Six days after putting it up for auction on the popular NFT marketplace OpenSea, Oliynykova sold exclusive lifetime ownership of part of her right arm for more than $5,000. The concept is not entirely new. Temporary tattoos or so-called “body billboards’” were a trend in the early 2000s among certain groups of athletes—beach volleyball players, skateboarders and boxers, most notably Bernard Hopkins—earning them anywhere between $5,000 to $100,000. Oliynykova is now reintroducing a potentially permanent version of the concept digitally, tied to fluctuating cryptocurrencies and blockchain."
Yes, this is absolutely a crazy person move. To be honest, if I'm selling exclusive rights of my body for other people to advertise, I feel like $5,000 is low. I'm not surprised by this move though. We live in a world where everything needs an advertisement attached to it. People are trying to maximize their earnings as much as possible. In the NBA, they have advertisements on their jerseys now. I'm sure the other leagues will do the same in the near future.
According to the article, whoever owns the part of her arm can leave it blank or resell it for more money in the future. Oliynykova believes the value of her arm can increase at least 100x. So the better she does in her career, the more her arm is going to be worth.
We'll see how this plays out, but which athlete's body part would you want to buy? A piece of Peyton Manning's forehead? How about a piece of KD's lanky arms? I think Peyton's forehead is the best real estate.
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