Burger King’s UK Twitter account deleted a post that read “Women belong in the kitchen” on International Women’s Day.
They apologized for it afterward in a pathetic attempt to make things right after their tone-deaf marketing team tried to be clever. Their intention was to promote their scholarship for female chefs but after thousands of negative responses, they decided to delete the tweet.
I’m no marketing expert, but there had to be a better way to communicate their intended message. When most people decode this message, it comes off as sexist. There wasn't even any other tweet explaining what they meant by it. As a standalone tweet, they couldn’t have done much worse on a day meant to empower women.
If the tweet wasn’t bad enough, they also took out a full-page ad in the NY Times saying the same thing.
I get that brands want to stand out nowadays to be noticed but, I can only see this hurting them. Although I have to wonder if this was intentional just to get attention. Either way, people are now boycotting Burger King as a way to stick it to them for their insensitive marketing tactics. Personally, I’ve been on board with that since high school, the last time I ate at a Burger King. Their food is artificial garbage, so that’s a good enough reason for me to never eat there again.
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